Archive for the ‘ Environmental ’ Category

Fluoride in Your Water Supply: Poisonous or Miraculous?…You Decide

Chances are that if you live in North America, your tap water contains trace amounts of Fluoride intentionally added to the water supply by local, provincial or state governments.

The obvious benefits asserted by proponents of Water Fluoridation are that when added in trace amounts, Fluoride will safely and effectively combat tooth decay. Proponents also claim that Fluoridation Promotes societal health even to the disadvantaged and most vulnerable. Read more

British Petroleum’s Impending Liability: When the Oil Driller Gets Drilled


Following BP’s recently failed attempts to plug up its leaking oil well in the Gulf of Mexico, the economic and environmental impacts associated with the leak have reached a historically unprecedented level. By comparison, the 1989 Exxon Valdez oil spill in Alaska ended with a $500 million dollar judgment against Exxon, drastically lowered from $5 billion on the ruling of the United States Supreme Court. However, the potential losses the BP leak will impose on the 5 Gulf States alone affected by this leak are staggering. Estimates of anticipated liability associated with BP’s oil leak have already been suggested to fall anywhere from $20 to $50 billion dollars in actual damages, not including punitive damages.

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Greenwashing in the Consumer Marketplace: Marketers Will Make Green as Long as Consumers Go Green

The recent practice of what has become known as “Greenwashing” refers to the act of companies dishonestly or insincerely branding their products as environmentally friendly when in fact they are not nearly as environmentally sound as consumers are lead to believe. The challenges associated with Greenwashing are quickly becoming an invitation for legal intervention on many fronts and may likely continue to develop into a niche legal practice with an abundance of opportunity. Greenwashing claims are becoming extremely popular, and lawsuits and class actions in relation to Greenwashing claims have only seen the tip of the iceberg according to industry experts.

Although misleading advertising and false labeling is not uncommon amongst many industries, I’ve decided to focus specifically on these issues as they relate to  Environmental Marketing because of the immense consumer fixation on “Going Green” and companies’ determination to meet this consumer need. Read more

 
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