Archive for the ‘ Personal Injury ’ Category

Benevolent Contribution or Shameless Self Promotion?: Law Firm Naming Rights in Hospital Facilities

There has been some recent controversy surrounding the issue of personal injury law firms obtaining rights to promote their business names in hospital wings and other publically funded medical facilities across Ontario in exchange for making financial contributions to such facilities.

For example, in Sunnybrook Health Sciences Centre, its visitor’s lounge prominently displays the name of a top personal injury firm on a large sign. This prominent display would no doubt attract the attention of seriously injured patients who may be in the market for some legal representation. Read more